For cigarette, what is the more size of your market.
I make sure my employees have one. And I try to encourage all employees to have one, not just managers.
The idea is often met with resistance. Perhaps at one time you were forced to fill out a form, or maybe someone even wrote one for you. Maybe it was the last page of a performance appraisal.
There was little substance, little buy-in, and it really was just extra work that no one has time for. The moment of truth, time to make a commitment. Then, for some, picking up that pen is met with staunch resistance.
I heard a story that convinced me of the power of having written goals that I often tell to try to get people over this hump.
In that year, the students were asked, "Have you set clear, written goals for your future and made plans to accomplish them? Ten years later, the members of the class were interviewed again, and the findings, while somewhat predictable, were nonetheless astonishing. The 13 percent of the class who had goals were earning, on average, twice as much as the 84 percent who had no goals at all.
And what about the three percent who had clear, written goals? They were earning, on average, ten times as much as the other 97 percent put together.
While this story is about financial goals, the same concept applies to leadership development goals. Development will come to us. But why not increase your chances of success ten times simply by putting your development goals in writing?
Posted by Dan McCarthy at Harvard Business School professor William A. Sahlman's article on how to write a great business plan is a Harvard Business Review classic, and has just been reissued in book form.
We asked Sahlman what he would change if he wrote the article, now a decade old, today. Key concepts include: A business.
The Truth: Harvard Business School has published case studies on a variety of businesses, including Mary Kay, but that does NOT mean that MK is “taught” or “studied” at Harvard.
The particular business plan in question focused on the prizes offered by Mary Kay, and how effective they are at encouraging consultants and directors to buy more.
Harvard Business Publishing: HBR Case Studies About the Author Louise Balle has been writing Web articles since , covering everything from business promotion to topics on beauty.
Jul 11, · How to Write a Business Plan for a Small Business. A business plan refers to a written document that comprehensively outlines what your business is, where it is going, and how it will get there.
Review your business plan for spelling and grammatical errors. Do this several times before deciding on the final version. To write a business Views: K.
Sep 17, · Editor's note: This story is available via the Harvard Business Review. It and other HBR stories are provided to our subscribers on our website (and in our daily emails) as an added value to your.
Ron is an accomplished entrepreneur involved in developing multiple businesses from the ground up. He is the co-founder of About Leaders, an author, and a start up consultant and investor.