The events that students experience as reinforcing and punishing are always changing based on both the presence and absence of many different environmental and social situations.
But it is something very different to hear this belief straight from marketers themselves.
The thing is that it has become dramatically easier for marketers to assess their performance. Website graders can quickly describe how a website is performing and illustrate how it can be improved.
Third-party review sites can describe how marketing technology best serves a certain type of customer. Event software can provide detailed analytics on an event, and some can even compare that performance to previous events. Evaluate your goals When it comes to assessing your event strategy, the single-most important step is establishing goals.
These goals will determine many aspects of your event strategy, including the Event strategy that you will measure against, the event technology used to manage your events, the event venue where it all takes place, the promotional strategy that gets the word out, and much more.
Increasing Brand Awareness An event is a powerful force for getting more individuals familiar with your brand. Before, during, and after the event, there are opportunities to create PR, video, social media, and blog content that spread the word on your event.
At the event itself is the opportunity to create lasting impressions for your Event strategy. Generating Ticket Revenue Some event marketing campaigns focus on generating ticket revenue in order to offset the costs of achieving other brand goals like increasing brand awareness, accelerating sales, etcFor other event campaigns, the ticket revenue may be viewed as a source of generating profit.
Accelerating Sales In some cases, the value of an event is not whether it generates ticket revenue, but how it contributes to the sales pipeline further down the line.
The face-to-face opportunity for events can make for a great opportunity to develop interest, nurture business opportunities, and close deals. Engaging Customers or Community Members Your customers and community members are the reason you do what you do. Events can provide a meaningful opportunity for showing them that you care.
But another way is to launch a large community event where the price of admission is a fraction of what it would be to make a profit.
Building Partnerships Often partnerships are formed to make events happen, but these partnerships can have long-lasting benefits for all parties involved.
For instance, some companies build partnerships with thought leaders to bring impressive speakers to their events. Of course, resources are not unlimited; you will need to figure out which goals are most important. Once your goals are established and prioritized, you will be better able to plan the rest of your event.
The end result is an event whose various moving pieces work in harmony with one another. Sense-check questions What are your event goals?
How would you prioritize them? In planning other aspects of your event, are you keeping your event goals front-and-center?
What sort of KPIs are you measuring your event goals with? Evaluate your technology Along with goals, technology forms the backbone of any event marketing strategy.
Fortunately, there are a variety of tools available for evaluating marketing technologies. One of the first steps in evaluating your event technology is to see how your technology is currently helping you achieve your goals. This can be done manually by comparing your goals, to your KPIs and how your event is helping you achieve them.
If you find that your current event technology is adequately assisting you in achieving your needs, then congrats! You can move on to the next section of this piece.
When evaluating the technologies available to a marketer, third-party reviews can be very helpful. Through them, marketers are able to learn what other marketers from different industries feel about a particular product—its strengths, its weaknesses, and other relevant information.Summit Overview.
The pace of change in the Canadian food sector is unprecedented—and with it comes both challenges and opportunities. The 7th annual Canadian Food & Drink Summit , with a lens to the next five-years, will explore opportunities to enhance the food sector’s performance across the supply-chain..
What does the future of food look like in the next five years? Event marketing is a promotional strategy that involves face-to-face contact between companies and their customers at special events like concerts, fairs, and sporting events. Brands use event marketing entertainment (like shows, contests, or parties) to reach consumers through direct hand-to-hand sampling or interactive displays.
Strategic event planning & project management. Check out Director, Event Strategy profiles, job listings & salaries. Review & learn skills to be a Director, Event Strategy. Strategy: We have recruited a former President of the Junior League to the board specifically to establish this event as an important community affair.
She will set up . Step 2: Choose the Right Conference, Trade Show or Convention to Attend. Before you can get to the event-based marketing prep work for for your business at a conference, you have to figure out which one(s) you’re going to attend.