A value proposition tells prospects why they should do business with you rather than your competitors, and makes the benefits of your products or services crystal clear from the outset. Uber's value proposition, offering uber convenience Without explicitly saying so, Uber expertly highlights everything that sucks about taking a traditional taxi and points out how its service is superior. The simple yet highly effective copy above, taken from the Uber homepage, excellently conveys the simplicity and ease that lies at the heart of what makes it such a tempting service:
Since the essence of business is fulfilling a need it is an important to know which need you are trying to fulfil.
Then you need to know how best to reach those customers who have that need. There are many different marketing mediums and working out which is best for your business is essential, both to keep costs down and to get the most back from your marketing campaign. There are differing advantages and disadvantages of marketing depending on your chosen medium.
But there are also general advantages and disadvantages of marketing across every spectrum. General Advantages of Marketing An obvious advantage of marketing is the promotion of your business; getting the recognition and attention of your target audience across a wide ranging or specific market.
Going hand-in-hand with this is the enhanced brand recognition. Over time potential customers and members of the public will begin to associate your logo and your brand with your business. Investing in marketing is no different. The most important advantage of marketing is therefore quite simply improving the businesses profits by boosting sales.
General Disadvantages of Marketing The first disadvantage of marketing in general is the cost. Adverting and marketing costs money. Wasting marketing efforts by targeting the wrong audience using an inappropriate medium would be a serious and costly mistake.
So it is important to do your research beforehand and keep your costs to a minimum. As well as the financial cost, marketing your business will require investment of time.
Researching the appropriate marketing strategy, designing and writing the adverts, getting them published, dealing with any response. A potential disadvantage of marketing here is the risk of time wasted for an unsuccessful campaign.
Research shows that people in general have to see a piece of information between 3 and 30 times before it sinks in. So the obvious disadvantage of marketing here is the fact that your marketing campaign will need to be ongoing and consistent. Increasing costs and time spent on it. This is where drip marketing comes in.
Specific Advantages and Disadvantages of Marketing For specific types of media there may be other advantages and disadvantages of marketing. Each will obviously vary depending on your business, your market and your chosen marketing techniques.
Print Advertising Advantages and disadvantages of print marketing are reasonably obvious. Choosing the appropriate magazine or newspaper to advertise and market your business allows you to appeal to a specific audience and demographic.
Targeting your adverts at the right audience to maximise its effectiveness. Often an advantage of marketing via print media is the flexibility.
The size, placement and type of advert can be adopted and changed according to your needs. Another advantage marketing this way is the repeated display of your advert over time.The BD Total Rewards program is a key component of why people choose to work at BD.
It consists of competitive and sustainable compensation and benefits programs, as we believe that they are essential in attracting, retaining and motivating top talent and a diverse workforce that drives our success. Company Careers BD Total Rewards.
Customized marketing materials to promote to your employees Multiple ordering options: online, by phone or in person Fulfillment handled by our staff so you can focus on more important HR matters.
Vehicle wraps are a very memorable way to spread your business’s message. Vehicle wraps for sales, service and delivery vehicles are a powerful branding and marketing tool.
Attention Grabbing. Brightly colored, attractive vehicle wraps make your company vehicles stand .
Constant Contact, Inc.'s email marketing and online survey tools help small businesses connect to customers quickly, easily, and affordably and build stronger relationships. NAPA Members receive an additional 10% off the standard prepay discounts. Businesses may think online advertising is the next big thing, but with so many options to choose from, customers are able to ignore online banner ads and marketing emails. Benefits of direct marketing Good direct marketing campaigns focus on promoting a specific product or service, and call on your customers to act - to receive further information, register their interest, visit your website, make a booking or a purchase.
There isn't a business owner in the world who hasn't wrestled with the features vs. benefits dilemma tossed at them by well-intentioned marketing gurus. The funny thing is, as critical as the. Send your adverts, catalogues or product samples straight through your customer’s letterbox.
You could target the right audience by using the electoral register to find the right age, sex and demographic or acquire access to marketing mailing lists. Advantages: Direct mail marketing will allow you to target to your specific customer.
Our Company / Rewards and Benefits; A great company has its rewards. Enterprise Holdings/Enterprise Rent-A-Car/Alamo Rent A Car and National Car Rental seeks and values people of all backgrounds because every employee, customer and business partner is important.